Chinese Carmakers Accelerate to Conquer Europe’s Roads

China’s automotive giants are gaining speed in their mission to dominate Europe’s roads, using the global transition to electric vehicles as a springboard -with the UK emerging as their key gateway into the region.

A New Era for the UK Car Market

The UK’s automotive landscape is shifting fast. Where Tesla once showcased its models at London’s well-known Hogarth roundabout, two fast-rising Chinese brands -Omoda and Jaecoo, both owned by the state-backed manufacturer Chery -now take centre stage.

It’s a powerful symbol of change. Chinese-built vehicles have now outsold their Korean rivals in Western Europe for the first time, with around half a million units sold between January and September 2025. Of these, 30% were purchased by UK drivers, underlining the country’s growing importance to China’s car export strategy.

Backed by Strategy and State Support

China’s carmakers, heavily supported by government investment, have seized on the electric revolution to establish a global presence. Despite ongoing trade friction, semiconductor restrictions, and rare-earth supply disputes between China, the EU, and the US, the UK remains open to imports, making it a prime target for expansion.

BYD, China’s largest electric car brand, leads the charge -set to overtake Tesla as the world’s biggest EV manufacturer. UK sales have risen tenfold this year, making it BYD’s strongest overseas market. Meanwhile, Chery has gained traction through its sub-brands Omoda and Jaecoo, while MG (owned by SAIC) continues to outperform established British names like Vauxhall.

Other key entrants include Volvo and Polestar (under Geely ownership), Great Wall Motor, Xpeng, and Leapmotor, which recently partnered with Stellantis to accelerate its European rollout.

Why the UK Is the Launchpad

While the US and EU have introduced tariffs of up to 100% and 38% respectively on Chinese EVs, the UK has taken a different approach. Keen to expand its range of affordable electric options and meet carbon reduction targets, the government has opted to keep the market open.

Industry experts suggest this decision also reflects the absence of a major domestic car manufacturer to protect -a factor that makes Britain an attractive entry point for foreign brands. It’s a familiar story: in the 1980s, Japan used the UK as its launchpad into Europe with Nissan, Toyota, and Honda; decades later, Korean brands followed. Now, history appears to be repeating itself, with Chinese automakers taking the same path.

Innovation, Technology, and Consumer Appeal

Once dismissed as low-quality, Chinese cars have undergone a dramatic transformation. Today, they’re praised for their advanced technology, modern design, and value for money. Many models rival established European brands in range, performance, and interior quality, often at far lower prices.

From AI-powered infotainment systems to premium interiors and advanced driver-assistance features, Chinese manufacturers are combining high-end technology with affordability. Consumers have responded positively -drawn by the blend of innovation, equipment, and value that these brands bring.

Despite intense domestic competition and factory overcapacity in China, global expansion has proven a profitable strategy. Many of the strongest Chinese brands now sell their models abroad at higher prices than at home, positioning themselves not as budget options, but as serious competitors in the premium EV space.

Europe Faces New Competition

Analysts predict that Chinese carmakers could capture up to two million vehicle sales across Europe in the coming years. With several European plants underutilised, this could open opportunities for Chinese companies to acquire local facilities -as seen in Barcelona, where Chery took over a former Nissan factory.

For consumers, this surge in competition brings clear benefits: greater choice, cutting-edge technology, and better value. The arrival of these brands is reshaping what drivers expect from electric mobility and pushing the entire industry to evolve faster.

Driving the Future with Confidence

At Find & Finance, we help clients navigate this new era of automotive innovation -from emerging EV brands to established luxury manufacturers. Whether you’re considering your first electric vehicle or upgrading to a new model, our experts provide transparent advice and tailored finance options to make your journey smooth and stress-free.

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